A masterclass about practical ways to discover your purpose and your direction, and why that focus is so important. Created specifically for creative practitioners and arts workers, and led by a creative industries expert.
3: The Holiday
Creative Plus Business WEBSITE
4: Where Are You Going?
C+B WORKSHEET - The Goal Matrix
5: Questioning WHY
ACTIVITY - The Five Questions
Stephen Covey video - "80th Birthday"
6: The Business of Why
ACTIVITY - The Business of WHY
C+B WEBINAR: The Mentor Experience
7: The Application of WHY
INFORMATION SHEET - Mission and Vision Statements
Fast Company video - "How to Write a Mission Statement That Doesn't Suck"
MINDTOOLS - Mission Statements and Vision Statements
C+B WORKBOOK - Evaluating Ideas
8: Telling Stories
Recommendations & Resources
C+B Guide to Wellbeing in Creative Industries
FORBES article - Understanding Your Why In Business Through 8 Purpose Archetypes
TED Talk - How Great Leaders Inspire Action
C+B INFO SHEET - Your Core Values
Creative Plus Business - ADVISORY SERVICES
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